At High Resolves, we pride our selves on seeing things from different perspectives. To see beyond what is, to build what could be.
The following guidelines are to help maintain a consistent, professional look and feel across all High Resolves collateral. There will always be areas where exceptions need to be made, for example on our website, where we are constrained by a template, or in new or unique situations, but the following information will be relevant to most applications.
Index (these will be hyperlinked)
The Colours of High Resolves
The High Resolves orange has been selected to evoke our brand values and communicate our tone of voice.
The bright, vibrant orange you see below is our signature brand colour. Orange was chosen for its energy, warmth and friendly connotations. It is less aggressive than red, and stands out from our competitors. It conveys the positivity and energy of youth.
HR Orange (Primary)
RGB 255, 90, 0 / CMYK 0, 80, 100, 0
The High Resolves secondary colours have been designed to complement our hero colour.
Typography will displayed in a deep grey, eliminating the harshness of black and being more harmonious and modern when displayed next to our brand orange. The pale grey and orange tints are to be used mainly for backgrounds or text boxes.
HR Deep Grey
RGB 85, 85, 89 / CMYK 0, 0, 0, 80
RGB 248, 248, 248 / CMYK 2, 1, 1, 0
Pale Orange Tint
RGB 254, 238, 223 / CMYK 0, 6, 10, 0
Downloading the colour palette to embed into mac "pages"
2. With Pages open, select the colour wheel in the format > text panel.
3. With the 'colour palettes' option selected navigate your way to the cog symbol and select it. A pop up window should appear. Select 'Open'.
4. This will open up your finder. Go ahead and select the file you just downloaded onto your computer.
This is where the colour palettes are stored on your computer.
Home > Library > Colors
If you can’t see your Library folder, try holding down the Option key when in the Finder view while you click on Go on the top menu.
The High Resolves stencil typeface, AG Book Stencil embodies a sense of individuality and clarity. The choice of font is symbolic of the desire for us to make our mark, our distinctive stamp on the world. Please note that it should only be used for headings or short statements. The minimum size that should be used for AG Book is 27pt as the spaces between the letters are lost at smaller sizes. It is also only to be used in the High Resolves brand orange colour or as white text on a coloured or photographic background.
Our secondary font is Opens Sans, which is clear, simple, and compliments the signature stencil font. Always in 80% black, never black!
Our Logo System
primary Square Lock-up
Our logo uses the simple graphic concept of positive and negative space to illustrate the mind shifts that happen when you see things from another perspective. The use of primary shapes illustrate that education provides the building blocks by which to build these skills.
Primary horizontal Logo
Breif bit of text here....
This stamp-like symbol can be used in instances where we would like the brand to represented in a more subtle way or as a favicon/graphical element.
Minimum Sizing of logo
Incorrect Use of logo
The High Resolves logo has been designed to be adaptable but these possibilities don't allow it to be customised to the extent below.
We can incorporate our secondary shapes which are directly derived from our master logo. We can use them in playful ways within our collateral.
Whenever possible the photography needs to be high resolution, well lit with natural light (no flash), in black and white or full colour and with subjects looking engaged and active. Cultural and gender diversity should be maintained across all publications or be matched to the specific audience if relevant.
Below are a images that illustrate the suggested look and feel.
General Design Guidelines for our Brand
There are some important design principles to keep in mind when creating any High Resolves assets
(images will be added to correspond with the following points shortly).
- Margins on outer edges are slightly larger as it looks more visually balanced once printed and folded
- Try to use black and white photos, but if colour is necessary or attractive, make sure the image is high res, don’t just take a screen grab.
- Never use outlines/borders/drop shadows for images. If you have an image that has a lot of white near the edge, preferably put it on a coloured background or, in the worst case scenario, use a very fine grey outline to define the edge.
- No rounded corners on boxes. Square edges only.
- Use high res photos only (and convert to black and white checking the contrast: especially on the proof in case it needs lightening).
Always check a proof before a large print run: check for brand colour (compare against an approved template), colour balance in photos (check skin tones in colour and black and white), check that photos aren’t too dark or contrasty, check text is aligned properly and get someone else to check for typos, as a fresh eye will often detect mistakes more easily.
- AG Book Stencil is only to be used for headings or short statements. Use Open Sans for all other text as it is much more legible. Use brand orange for main headings/highlighted text.
- NEVER USE ALL CAPS OR SMALL CAPS!
- All text is either to be white (if on a coloured background) or 80% black if on a white background.
- Use line spacing to adjust distance between lines/bullet points rather than pressing return/enter.
- Main body text is always Open Sans (80% black, regular, semi-bold or bold. Only use italics sparingly and never extra bold.
- Left align text as the default.
General Page Layout
- Make sure there is enough “breathing room” around the High Resolves logo and text/icons on the page. ie allow a decent border of background around the edge.
- Don’t cram too much information on the page.
- Keep the tone positive, friendly and approachable.
- Use columns of text where possible
- Download settings for Adobe Illustrator and InDesign here.
- Don’t forget copyright: correct format is: Copyright © High Resolves 2016