Brand Guidelines

At High Resolves, we pride our selves on seeing things from different perspectives. To see beyond what is, to build what could be. 

The following guidelines are to help maintain a consistent, professional look and feel across all High Resolves collateral. There will always be areas where exceptions need to be made, for example on our website, where we are constrained by a template, or in new or unique situations, but the following information will be relevant to most applications.

Index (these will be hyperlinked)


The Colours of High Resolves

The High Resolves orange has been selected to evoke our brand values and communicate our tone of voice. 

Hero Colour

The bright, vibrant orange you see below is our signature brand colour. Orange was chosen for its energy, warmth and friendly connotations. It is less aggressive than red, and stands out from our competitors. It conveys the positivity and energy of youth.

HR_colour-01.png

#FF5A00

HR Orange (Primary)

RGB 255, 90, 0  /  CMYK 0, 80, 100, 0

 

secondary colours

The High Resolves secondary colours have been designed to complement our hero colour.

Typography will displayed in a deep grey, eliminating the harshness of black and being more harmonious and modern when displayed next to our brand orange. The pale grey and orange tints are to be used mainly for backgrounds or text boxes. 

HR_colour-03.png

#555559

HR Deep Grey
RGB 85, 85, 89  /  CMYK 0, 0, 0, 80

HR_colour-05.png

#F8F8F8

Cool Grey
RGB 248, 248, 248  /  CMYK 2, 1, 1, 0

 

HR_colour-04.png

#FEEEDF

Pale Orange Tint
RGB
254, 238, 223  /  CMYK 0, 6, 10, 0

 

Downloading the colour palette to embed into mac "pages"

To ensure you have the correct colours we have created a downloadable palette for mac users.
For instructions on how to install this palette onto your computer click here.

Once you have downloaded the instructions you can then begin to follow the steps. 

As part of step one, you will need to download the clr file


Typography

Headline Typeface

The High Resolves stencil typeface, AG Book Stencil embodies a sense of individuality and clarity. The choice of font is symbolic of the desire for us to make our mark, our distinctive stamp on the world. Please note that it should only be used for headings or short statements. The minimum size that should be used for AG Book is 27pt as the spaces between the letters are lost at smaller sizes. It is also only to be used in the High Resolves brand orange colour or as white text on a coloured or photographic background. 

 AG Book Stencil
 
 

Secondary Typeface

Our secondary font is Opens Sans, which is clear, simple, and compliments the signature stencil font. Always in 80% black, never black!

 Open Sans Semibold

Open Sans Semibold

 Open Sans Regular

Open Sans Regular

 
 

text hierarchy

Example_text.png
 

Our Logo System

primary Square Lock-up

Our logo uses the simple graphic concept of positive and negative space to illustrate the cognitive changes that happen when you see things from another perspective. The use of primary shapes illustrate that education provides the building blocks by which to build these skills.

 Positive

Positive

 
 Negative

Negative

 
 Square logo clear space

Square logo clear space

 
 

Primary horizontal Logo

Breif bit of text here....

 This is the preferred logo for audiences where the context of what High Resolves is/does is already understood.

This is the preferred logo for audiences where the context of what High Resolves is/does is already understood.

 
 This is the preferred logo for audiences where the context of what High Resolves is/does is NOT understood or where the logo is stand-alone and needs to encapsulate what we do. For example, when used with other corporate logos or as a closing logo for student social action videos. 

This is the preferred logo for audiences where the context of what High Resolves is/does is NOT understood or where the logo is stand-alone and needs to encapsulate what we do. For example, when used with other corporate logos or as a closing logo for student social action videos. 

 
 Primary logo  clear space

Primary logo clear space

 
 

Secondary logos

 This stamp-like symbol can be used in instances where we would like the brand to represented in a more subtle way or as a favicon/graphical element.

This stamp-like symbol can be used in instances where we would like the brand to represented in a more subtle way or as a favicon/graphical element.

 
 This stacked version should only be used sparingly - ie. in cases where the left aligned logo does not work. 

This stacked version should only be used sparingly - ie. in cases where the left aligned logo does not work. 

 
 

Minimum Sizing of logo

 Recommended  minimum size  for applications requiring horizontal logo is  10mm

Recommended minimum size for applications requiring horizontal logo is 10mm

 

Incorrect Use of logo

The High Resolves logo has been designed to be adaptable but these possibilities don't allow it to be customised to the extent below.

 Do not skew or distort size of logo - everything must be scaled uniformly

Do not skew or distort size of logo - everything must be scaled uniformly

 Do not change colour - only the High Resolves brand orange or inverted white should be used

Do not change colour - only the High Resolves brand orange or inverted white should be used

 Do not rotate logo

Do not rotate logo


Shapes

We can incorporate our secondary shapes which are directly derived from our master logo. We can use them in playful ways within our collateral.

shapes.png

Photography

Whenever possible the photography needs to be high resolution, well lit with natural light (no flash), in black and white or full colour and with subjects looking engaged and active. Cultural and gender diversity should be maintained across all publications or be matched to the specific audience if relevant.

Below are a images that illustrate the suggested look and feel.

download.jpeg
Summit shot w Ella BW print.jpg
coed group hugging outside BW print.jpg
High Resolves Students_HiRes_BW.jpeg

General Design Guidelines for our Brand

There are some important design principles to keep in mind when creating any High Resolves asset. To read more about these guidelines, download the General Design Guidelines document.

 
 White breathing space: wide margins and allow a decent border of background around the edge of all elements

White breathing space: wide margins and allow a decent border of background around the edge of all elements

 Clean imagery:  no borders/outlines/drop shadows, rounded corners or low res photos

Clean imagery:  no borders/outlines/drop shadows, rounded corners or low res photos

 Ensure document has been proof read before printing. That means no typos, correct colours in use (HR orange and 80% black), text aligned to left.

Ensure document has been proof read before printing. That means no typos, correct colours in use (HR orange and 80% black), text aligned to left.

 Use specified typography guidelines: no caps or small caps, left aligned text, AG Book Stencil for headings and small statements (in HR orange) and Open Sans for everything else. 

Use specified typography guidelines: no caps or small caps, left aligned text, AG Book Stencil for headings and small statements (in HR orange) and Open Sans for everything else. 

    General Page Layout

    • Don’t cram too much information on the page. 
    • Keep the tone positive, friendly and approachable.
    • Use columns of text where possible
    • Don’t forget copyright where appropriate: correct format is: Copyright © High Resolves 2016

    Document Templates 

    At High Resolves we use a range of word and pages templates to ensure our documents are readable and editable for all staff.

    Select to download the following templates:

     

    Installing and using templates

    Below are two separate videos (one for Word and one for Pages) that aim to inform users on how to make the most of high resolves templates which ensures our unique branding style is reflected in all of our collateral. 

    Where are these templates stored on my computer?

    For Pages they will be located here: Home Folder>Library>Application Support>iWork>Pages

    For Word on Mac they will be located here: Users/ username/Library/Application Support/Microsoft/Office/User Templates/MyTemplates

    Note: To see your Home Folder Library (not Macintosh HD>Library), in Finder, click on the Go Menu and press the Alt key. Library will then appear in the Go Menu drop down.

    For Word on PC

     

    Adobe PDF templates

    In some instances you may only required to fill in some editable fields whilst the rest of the designed content remains static/un-editable. We recommend using Adobe Reader or Adobe Acrobat to edit/preview these pdf files. You can download it for free here.