At High Resolves, we pride our selves on seeing things from different perspectives. To see beyond what is, to build what could be.
The following guidelines are to help maintain a consistent, professional look and feel across all High Resolves collateral. There will always be areas where exceptions need to be made, for example on our website, where we are constrained by a template, or in new or unique situations, but the following information will be relevant to most applications.
Index (these will be hyperlinked)
The Colours of High Resolves
The High Resolves orange has been selected to evoke our brand values and communicate our tone of voice.
The bright, vibrant orange you see below is our signature brand colour. Orange was chosen for its energy, warmth and friendly connotations. It is less aggressive than red, and stands out from our competitors. It conveys the positivity and energy of youth.
HR Orange (Primary)
RGB 255, 90, 0 / CMYK 0, 80, 100, 0
The High Resolves secondary colours have been designed to complement our hero colour.
Typography will displayed in a deep grey, eliminating the harshness of black and being more harmonious and modern when displayed next to our brand orange. The pale grey and orange tints are to be used mainly for backgrounds or text boxes.
HR Deep Grey
RGB 85, 85, 89 / CMYK 0, 0, 0, 80
RGB 248, 248, 248 / CMYK 2, 1, 1, 0
Pale Orange Tint
RGB 254, 238, 223 / CMYK 0, 6, 10, 0
Downloading the colour palette to embed into mac "pages"
To ensure you have the correct colours we have created a downloadable palette for mac users.
For instructions on how to install this palette onto your computer click here.
Once you have downloaded the instructions you can then begin to follow the steps.
As part of step one, you will need to download the clr file.
The High Resolves stencil typeface, AG Book Stencil embodies a sense of individuality and clarity. The choice of font is symbolic of the desire for us to make our mark, our distinctive stamp on the world. Please note that it should only be used for headings or short statements. The minimum size that should be used for AG Book is 27pt as the spaces between the letters are lost at smaller sizes. It is also only to be used in the High Resolves brand orange colour or as white text on a coloured or photographic background.
Our secondary font is Opens Sans, which is clear, simple, and compliments the signature stencil font. Always in 80% black, never black!
Our Logo System
primary Square Lock-up
Our logo uses the simple graphic concept of positive and negative space to illustrate the cognitive changes that happen when you see things from another perspective. The use of primary shapes illustrate that education provides the building blocks by which to build these skills.
Primary horizontal Logo
Breif bit of text here....
Minimum Sizing of logo
Incorrect Use of logo
The High Resolves logo has been designed to be adaptable but these possibilities don't allow it to be customised to the extent below.
We can incorporate our secondary shapes which are directly derived from our master logo. We can use them in playful ways within our collateral.
Whenever possible the photography needs to be high resolution, well lit with natural light (no flash), in black and white or full colour and with subjects looking engaged and active. Cultural and gender diversity should be maintained across all publications or be matched to the specific audience if relevant.
Below are a images that illustrate the suggested look and feel.
General Design Guidelines for our Brand
There are some important design principles to keep in mind when creating any High Resolves asset. To read more about these guidelines, download the General Design Guidelines document.
General Page Layout
- Don’t cram too much information on the page.
- Keep the tone positive, friendly and approachable.
- Use columns of text where possible
- Don’t forget copyright where appropriate: correct format is: Copyright © High Resolves 2016
At High Resolves we use a range of word and pages templates to ensure our documents are readable and editable for all staff.
Select to download the following templates:
Installing and using templates
Below are two separate videos (one for Word and one for Pages) that aim to inform users on how to make the most of high resolves templates which ensures our unique branding style is reflected in all of our collateral.
Where are these templates stored on my computer?
For Pages they will be located here: Home Folder>Library>Application Support>iWork>Pages
For Word on Mac they will be located here: Users/ username/Library/Application Support/Microsoft/Office/User Templates/MyTemplates
Note: To see your Home Folder Library (not Macintosh HD>Library), in Finder, click on the Go Menu and press the Alt key. Library will then appear in the Go Menu drop down.
For Word on PC:
Adobe PDF templates
In some instances you may only required to fill in some editable fields whilst the rest of the designed content remains static/un-editable. We recommend using Adobe Reader or Adobe Acrobat to edit/preview these pdf files. You can download it for free here.